I have recently seen the commercial for the McCain Fruit Smooth-eez product. This may be a good product (I haven’t tried it yet) , but I have to say that the commercial itself is quite offensive.

The commercials are usually divided into 2 segments, where one person does something upsetting to the other. For example, a man stepping on a model airplane being built by a young boy, presumably his son. The father is shown rushing to the kitchen, plopping the ingredients for a Fruit Smooth-eez into a blender, mixing it up, pouring it into a glass, and giving it to his son, before he had a time to react negatively. This is apparently done to appease the child, to keep him from getting upset.

Way to go, McCain. You’ve set back the fight against childhood obesity by 20 years. In case you haven’t noticed, the idea is not to perpetuate the myth that giving treats everytime someone is upset is a good thing. This is how obese kids are created. Nothing like encouraging people to shove your products into their kids mouths whenever they are upset.

This is what they are referring to when they talk about a corporation acting irresponsibly. As a Canadian, I am ashamed of what this Canadian company is implying in their ad campaign.

Added on June 13th:

I had an idea last night, on how to show the McCain’s marketing people who came up with this ad campaign why it is stupid. I could beat the crap out of them with a baseball bat, and then afterwards, give them a Fruit Smooth-eez drink and let them decide for themselves if it makes them feel better or not.

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